Fund and deliver a comprehensive, sustained public information campaign to deepen understanding of climate change and the action needed across all parts of society
Meaningful public engagement with honest discussion about the benefits, choices and trade offs must become the hallmark of climate action in Scotland. This should involve education throughout the public sector, creating ongoing platforms to facilitate this, building on the participative approach of the Climate Assembly, other processes such as regional partnerships work on lived experience, and the Global South Panel in relation to the International Development Strategy. Care should be taken to ensure the campaign is accessible to all and addresses existing inequalities. For example, disabled people’s organisations could be funded to help shape the campaign and communicate it to their communities, which are often erroneously considered ‘hard to reach.’
For more information:
- Britain Talks Climate: Scotland focused insights, Climate Outreach, 2025